The Esthetician’s Guide to Seasonal Skincare: Preparing Clients for Winter Skin
INTRODUCTION
As the weather shifts from crisp fall air to cold winter winds, your clients’ skin is about to face new challenges—dryness, irritation, and dullness. November is the time for estheticians to transition service menus, retail, and education so clients stay glowing through winter.
This blog will show you how to create a seasonal skincare strategy that boosts profits, improves retention, and positions you as the go-to expert for year-round skin health.
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1. Update Your Service Menu for Winter
Colder months mean clients crave hydration, repair, and barrier support. Adjust your offerings to include:
Hydrating facials with hyaluronic acid and ceramides.
Gentle exfoliation treatments (enzymes instead of harsh peels).
LED light therapy for inflammation and repair.
Resource: Combat Winter Skin Woes
2. Promote Winter Retail Essentials
Retail can be 20–30% of your revenue in Q4. Highlight:
Rich moisturizers and barrier creams.
Overnight hydrating masks.
Lip and eye treatments.
Watch: Must Know Winter Skincare Tips with Andria
3. Educate Clients Through Content
Use November content to position yourself as an authority:
Blog posts or Stories: “Why You Need a Different Routine in Winter”
Host a mini client education event (in-person or online).
4. Pre-Sell Winter Packages
Now is the time to create irresistible prepaid bundles that encourage clients to stay consistent with their skincare routine during the colder months. Think of it as both a client retention strategy and a cash flow booster for your business.
For example: “Winter Glow Bundle: 3 Hydration Facials to Keep Skin Soft, Smooth, and Luminous.”
Sweeten the deal by including exclusive add-ons such as complimentary LED therapy for collagen support or a nourishing lip treatment to protect against dryness. Offering these limited-time perks adds perceived value and helps you stand out from competitors.
Encourage clients to purchase their packages in advance. This not only fills your books through the season but also builds commitment and consistency in their skincare results.
5. Position Yourself as the Winter Skincare Expert
As temperatures drop, clients look to you for guidance on how to combat dryness, dullness, and sensitivity. This is your moment to shine as the go-to winter skincare authority.
Educate your audience through social media tips, email newsletters, or in-person consultations about how seasonal changes affect the skin and which treatments are best suited for cold-weather care.
Pair your education with curated service packages and promotions that align with your expertise. When clients associate you with healthy, glowing winter skin, they’re far more likely to trust you year-round, creating long-term loyalty and consistent bookings.
FINAL THOUGHTS
Don’t let winter catch your clients’ skin off guard or your business. Download our Winter Skincare Menu Template to start offering winter-ready services today!
Our Top 5 Resources for Solo Estheticians
Sign up using any of our affiliate links within this blog to claim your free copy of 'The Social and Solo Esthetician's Guide to Mastering Your Business Growth'.
ASCP Esthetic Insurance: Enjoy comprehensive general, professional, and product coverage no matter where you work, featuring the highest dollar amount of coverage available in the industry.
Take advantage of our exclusive link to receive a discount on your annual insurance plan and save $20.
Gloss Genius: Take control of your business. Use our exclusive link and try it for free for 14 days, no credit card required.
Beauty Biz Pro by Jake Randolph: Discover how to dominate your local search results and attract dream clients with this FREE step-by-step guide tailored for beauty professionals, How to Rank your Beauty Business #1 on Google.
Corpoderm Health & Beauty: Introducing the new DP Skin Essentials! This subscription-based, 100% digital skin analysis tool is here to elevate your skincare game! With a simple software download for your laptop and a user-friendly phone app, you can upload pictures and analyze up to 8 key criteria for your clients’ skin health. Pre-order yours today and mention The Solo Esthetician to access unbeatable savings!
Procell Therapies with Carole DeZarn: The fastest growing system on the market. With less than 9000 devices worldwide, you can be one of the first to offer it in your area. All made in the USA with a lifetime warranty. Procell Therapies has the HIGHEST Return on Investment in our industry. Sign-up today!
Black Friday starts now! This month, Procell Therapies is offering exclusive savings for The Solo Esthetician community with up to $2,000 off devices all November long and no interest financing to make upgrading your practice easier than ever.
Your purchase includes free training and certification, free marketing materials and website listing, and a forever warranty for total peace of mind.
Level up your results and your revenue with Procell Therapies.
The future of microneedling is here!
Use THIS LINK to sign-up with Carole DeZarn.
More Resources for Solo Estheticians
Explore our curated resources designed specifically for solo estheticians to enhance your business and streamline your operations. These tools provide essential support in marketing, branding, inventory management, and customer engagement, helping you to thrive in your solo practice. Utilizing these resources can help you focus on what you do best—providing exceptional services to your clients—while handling the business side with ease.
Buff Browz: Founded in 2020 Buff Browz was originally created for SPMU pre-drawing. Since then it has developed into a global brand recognised by Semi Permanent Make Up Artists and Brow Maintenance artists alike. Each and every one of our products are hand selected, tried and tested to give you guys the best results.
Use our exclusive affiliate link to save $15 on your next purchase plus a free copy of our ebook, The Solo Esthetician's Guide to Mastering Your Business Growth.
Planoly: Want to make your social media scheduling a breeze? Solo estys, if you’re tired of juggling posts and want to stay consistent without the stress, check out Planoly—my go-to tool for planning, scheduling, and auto-posting content on Instagram, Facebook, TikTok, and Pinterest. Trust me, this is a game-changer for staying visible online and saving time in your solo business!
Bosses in Beauty - 7 Figure Team: Ready to scale your beauty business? This program teaches you proven hiring strategies, systems, and policies so you can grow your team, increase revenue, and work less. Learn from Raya—who scaled her business to 7 figures—and join a community of beauty bosses on the same journey.
Jane: Jane is a practice management software and EMR that helps health and wellness practitioners book, document, schedule, bill, and get paid. On our mission to help the helpers, we want to support practitioners with administrative tasks so they can focus on providing great care.
Our software is thoughtfully designed and easy to use for busy practitioners, patients, and admin staff. And when you use Jane, you’re never alone. Our Support Team is always available to help you succeed, no matter how long you’ve used Jane, for no extra cost.
Today, Jane is used by over 200,000 practitioners worldwide.
Use our exclusive affiliate link to receive a free copy of our ebook, The Solo Esthetician's Guide to Mastering Your Business Growth.
Keap: Industry-leading marketing automation software that helps you manage your client relationships with ease. Keap allows you to automate your marketing campaigns, track leads, and keep your appointments organized—all in one platform.
Later: A powerful Social Media & Influencer Marketing platform that enables you to plan and schedule your posts effortlessly. With Later, you can visually organize your content, analyze performance, and engage with your audience, making social media marketing a breeze.
inFlow: Simplify your inventory management with inFlow, a user-friendly tool that helps you track stock levels, manage orders, and streamline your operations. This software ensures you never run out of essential products, allowing you to focus on delivering excellent services to your clients.
Looka: Use Looka's AI-powered platform to design a logo and brand you love, even if you don’t have design skills. With a few clicks, you can create a professional brand identity that reflects your unique style and attracts clients.
NiceJob: Automate your review generation, referrals, and social media content with NiceJob. This tool helps you build a strong online reputation by collecting testimonials from satisfied clients and sharing them effortlessly across various platforms.
Brand24: Gain AI-powered access to mentions across social media, news, blogs, and more with Brand24. This tool provides valuable insights into your brand's online presence, helping you monitor conversations and engage with your audience effectively.
Discover more Esthetic resources inside our Resource Directory
At the Solo Esthetician,
We understand the importance of having the right tools and resources. If you’re not yet a member of our group, we urge you to join our Facebook community of over 90,000 esthetics professionals worldwide to connect, learn, and grow together. Together, let's elevate the esthetics industry and thrive in our passion for beauty and wellness.
All the Best,
KimBella
Founder, The Solo Esthetician
