Skincare

The Esthetician’s Guide to Seasonal Skincare: Preparing Clients for Winter Skin

KimBella

Published on: 04/11/2025

As the weather shifts from crisp fall air to cold winter winds, your clients’ skin is about to face new challenges—dryness, irritation, and dullness. November is the time for estheticians to transition service menus, retail, and education so clients stay glowing through winter.

SkincareEsthetician BusinessMarketing StrategySocial Media MarketingProcell TherapiesAdvice for ClientsEsthetician AdviceClient Retention

Holiday Marketing Made Easy: How to Fill Your Calendar Before November

KimBella

Published on: 15/09/2025

Want a stress-free holiday season? Start marketing now. Waiting until November is a rookie mistake. Here’s how to get ahead and book out your calendar before the holidays hit.

SkincareEsthetician BusinessGoing SoloAspiring EstheticianTask ManagementMarketing PartnerNew EstheticiansEsthetician AdviceBudgeting

Boost Your September Sales: Simple Strategies Before the Holiday Rush

KimBella

Published on: 08/09/2025

September can feel slow compared to summer and the holidays, but don’t let that fool you—it’s a powerful setup month. By implementing the right strategies now, you can boost sales AND start pre-booking for the holiday season.

SkincareEsthetician BusinessGoing SoloAspiring EstheticianTask ManagementMarketing PartnerNew EstheticiansEsthetician AdviceBudgeting

Navigating Tariffs: A Guide for Esthetic Professionals

KimBella

Published on: 12/03/2025

In the ever-evolving world of beauty and esthetics, one topic has emerged that could significantly impact our industry: tariffs on imported beauty products. With a community of over 100,000 esthetic professionals, it’s vital to understand how these changes may affect your practice and what steps you can take to prepare.

SkincareEsthetician BusinessFinanceGoing SoloNew EstheticiansEsthetician AdviceSkincare Products