Esthetician Business

The Esthetician’s Guide to Seasonal Skincare: Preparing Clients for Winter Skin

KimBella

Published on: 04/11/2025

As the weather shifts from crisp fall air to cold winter winds, your clients’ skin is about to face new challenges—dryness, irritation, and dullness. November is the time for estheticians to transition service menus, retail, and education so clients stay glowing through winter.

SkincareEsthetician BusinessMarketing StrategySocial Media MarketingProcell TherapiesAdvice for ClientsEsthetician AdviceClient Retention

3 Systems You Need Before You Hire

KimBella

Published on: 22/10/2025

So you’re ready to grow. You’ve been fully booked for months, maybe even turning away clients. You’re starting to think, “It’s time to hire help.”

Esthetician BusinessEsthetician Advice

Prepping for Your Best Black Friday Yet: Strategies for Estheticians

KimBella

Published on: 14/10/2025

Black Friday isn’t just for big-box stores—it’s a goldmine for solo estheticians too. Whether you sell services, gift cards, or retail, Black Friday (Nov 28 in 2025) can make or break your Q4 profits. Here’s how to create a plan now so you’re ready to cash in.

Esthetician BusinessGoing SoloAspiring EstheticianMarketing StrategySocial Media MarketingEsthetician Advice

How to Boost Client Retention Before the Holiday Rush

KimBella

Published on: 08/10/2025

Before the holidays hit, the smartest estheticians focus not just on getting new clients—but on keeping the ones they already have. Client retention is the key to a fully booked, stress-free holiday season. In this blog, we’ll cover proven strategies to keep clients loyal, rebooking, and spending more during Q4.

Esthetician BusinessGoing SoloAspiring EstheticianMarketing StrategySocial Media MarketingAdvice for ClientsEsthetician AdviceClient Retention