Client Retention

The Esthetician’s Guide to Seasonal Skincare: Preparing Clients for Winter Skin

KimBella

Published on: 04/11/2025

As the weather shifts from crisp fall air to cold winter winds, your clients’ skin is about to face new challenges—dryness, irritation, and dullness. November is the time for estheticians to transition service menus, retail, and education so clients stay glowing through winter.

SkincareEsthetician BusinessMarketing StrategySocial Media MarketingProcell TherapiesAdvice for ClientsEsthetician AdviceClient Retention

How to Boost Client Retention Before the Holiday Rush

KimBella

Published on: 08/10/2025

Before the holidays hit, the smartest estheticians focus not just on getting new clients—but on keeping the ones they already have. Client retention is the key to a fully booked, stress-free holiday season. In this blog, we’ll cover proven strategies to keep clients loyal, rebooking, and spending more during Q4.

Esthetician BusinessGoing SoloAspiring EstheticianMarketing StrategySocial Media MarketingAdvice for ClientsEsthetician AdviceClient Retention

The Psychology of Client Loyalty: Building Trust and Relationships

KimBella

Published on: 22/04/2025

Let’s delve into what drives clients to remain loyal to a brand and how you can leverage this understanding to enhance your practice.

Esthetician BusinessAspiring EstheticianMarketing StrategySocial Media MarketingNew EstheticiansAdvice for ClientsEsthetician AdviceClient Retention

Engagement Strategies: Keeping Clients Coming Back

KimBella

Published on: 15/04/2025

Client engagement is not just a buzzword; it is a fundamental pillar in the beauty and wellness industry. For solo estheticians, fostering strong connections with clients is crucial for building loyalty, encouraging repeat visits, and ultimately growing a successful practice.

Esthetician BusinessAspiring EstheticianMarketing StrategySocial Media MarketingNew EstheticiansAdvice for ClientsEsthetician AdviceClient Retention