INTRODUCTION

The end of the year isn’t just for celebrating—it’s for reflecting and planning. By looking back at your 2025 numbers, services, and marketing wins, you’ll set yourself up for an even stronger 2026.

Here’s how to do a simple but powerful year-end business review.

Sign up using any of our affiliate links within this blog to claim your free copy of 'The Social and Solo Esthetician's Guide to Mastering Your Business Growth'.

1. Review Your Financial Goals

• Did you meet your revenue target?

• Which months were strongest?

• Which services/products brought in the most profit?

Resource: 8 Power Metrics That Will Increase Revenue

2. Evaluate Your Service Menu

• Which treatments were most popular?

• Any underperforming services to retire?

• What to add for 2026? (LED facials, memberships, etc.)

3. Audit Your Client List

• Who are your top 20% VIP clients?

• Who hasn’t rebooked in 6+ months?

• How can you reactivate lapsed clients?

4. Assess Your Marketing

• Which campaigns got the most engagement?

• Which platforms brought in new clients?

• Did email or Instagram perform better?

Resource: How to do an Annual Financial Review of your Small Business (YouTube video)

5. Set SMART Goals for 2026

Specific, measurable, achievable, realistic, time-bound.

Examples:

• “Grow retail sales by 20%.”

• “Sell 50 memberships by March.”

FINAL THOUGHTS

We’ve got big plans for you, Estheticians, in 2026. Don’t miss a beat! Stay in the Industry Know with our weekly newsletters, designed and curated as your Esthetic Resource Concierge.

Our Top 5 Resources for Solo Estheticians

Sign up using any of our affiliate links within this blog to claim your free copy of 'The Social and Solo Esthetician's Guide to Mastering Your Business Growth'.

ASCP Esthetic Insurance: Enjoy comprehensive general, professional, and product coverage no matter where you work, featuring the highest dollar amount of coverage available in the industry.

Take advantage of our exclusive link to receive a discount on your annual insurance plan and save $20.

Gloss Genius: Take control of your business. Use our exclusive link and try it for free for 14 days, no credit card required.

Beauty Biz Pro by Jake Randolph: Discover how to dominate your local search results and attract dream clients with this FREE step-by-step guide tailored for beauty professionals, How to Rank your Beauty Business #1 on Google.

Corpoderm Health & Beauty: Introducing the new DP Skin Essentials! This subscription-based, 100% digital skin analysis tool is here to elevate your skincare game! With a simple software download for your laptop and a user-friendly phone app, you can upload pictures and analyze up to 8 key criteria for your clients’ skin health. Pre-order yours today and mention The Solo Esthetician to access unbeatable savings!

Procell Therapies with Carole DeZarn: The fastest growing system on the market. With less than 9000 devices worldwide, you can be one of the first to offer it in your area. All made in the USA with a lifetime warranty. Procell Therapies has the HIGHEST Return on Investment in our industry. Sign-up today!

Top Business Resources for Solo Estheticians

Explore our curated resources designed specifically for solo estheticians to enhance your business and streamline your operations. These tools provide essential support in marketing, branding, inventory management, and customer engagement, helping you to thrive in your solo practice. Utilizing these resources can help you focus on what you do best—providing exceptional services to your clients—while handling the business side with ease.

Planoly: Want to make your social media scheduling a breeze? Solo estys, if you’re tired of juggling posts and want to stay consistent without the stress, check out Planoly—my go-to tool for planning, scheduling, and auto-posting content on Instagram, Facebook, TikTok, and Pinterest. Trust me, this is a game-changer for staying visible online and saving time in your solo business!

Bosses in Beauty - 7 Figure Team: Ready to scale your beauty business? This program teaches you proven hiring strategies, systems, and policies so you can grow your team, increase revenue, and work less. Learn from Raya—who scaled her business to 7 figures—and join a community of beauty bosses on the same journey.

Jane: Jane is an all-in-one booking and management software built to support solo estheticians like you. From scheduling appointments and managing client notes to billing and getting paid, Jane helps simplify the business side of your practice so you can focus on what you love most—caring for your clients.

Keap: Industry-leading marketing automation software that helps you manage your client relationships with ease. Keap allows you to automate your marketing campaigns, track leads, and keep your appointments organized—all in one platform.

Later: A powerful Social Media & Influencer Marketing platform that enables you to plan and schedule your posts effortlessly. With Later, you can visually organize your content, analyze performance, and engage with your audience, making social media marketing a breeze.

inFlow: Simplify your inventory management with inFlow, a user-friendly tool that helps you track stock levels, manage orders, and streamline your operations. This software ensures you never run out of essential products, allowing you to focus on delivering excellent services to your clients.

Looka: Use Looka's AI-powered platform to design a logo and brand you love, even if you don’t have design skills. With a few clicks, you can create a professional brand identity that reflects your unique style and attracts clients.

NiceJob: Automate your review generation, referrals, and social media content with NiceJob. This tool helps you build a strong online reputation by collecting testimonials from satisfied clients and sharing them effortlessly across various platforms.

Brand24: Gain AI-powered access to mentions across social media, news, blogs, and more with Brand24. This tool provides valuable insights into your brand's online presence, helping you monitor conversations and engage with your audience effectively.

Discover more Esthetic resources inside our Resource Directory

At the Solo Esthetician,

We understand the importance of having the right tools and resources. If you’re not yet a member of our group, we urge you to join our Facebook community of over 90,000 esthetics professionals worldwide to connect, learn, and grow together. Together, let's elevate the esthetics industry and thrive in our passion for beauty and wellness.

All the Best,

KimBella

Founder, The Solo Esthetician