INTRODUCTION

Fall is here, and with it comes cooler weather, drier skin, and the start of the busiest quarter of the year. For solo estheticians, October is a “reset month”, a chance to refresh your services, retail, and marketing strategy before the holiday chaos begins. In this blog, we’ll cover simple ways to transition your offerings for the season, attract new clients, and set yourself up for a profitable Q4.

Sign up using any of our affiliate links within this blog to claim your free copy of 'The Social and Solo Esthetician's Guide to Mastering Your Business Growth'.

1. Transition Your Service Menu for Fall

Clients’ skincare needs change as the weather shifts. Cooler temperatures and indoor heating often cause dryness, irritation, and dullness. Update your menu with seasonal services such as:

• Pumpkin Enzyme Facials for exfoliation + brightening.

• Hydrating Masks & LED Therapy to combat dryness.

• Fall “Glow Up” Packages that combine exfoliation, hydration, and relaxation.

Example inspiration: 13 Fall Skincare Tips for Glowing Skin All Season Long

Pro Tip: Market these as limited-time offerings. Scarcity creates urgency and helps fill your books early.

2. Refresh Retail & Promote Fall Essentials

Retail is one of the easiest ways to boost Q4 revenue. Highlight products that align with fall skin concerns:

• Hyaluronic acid serums.

• Rich moisturizers.

• SPF for cooler weather (clients often forget they still need sun protection).

• Lip treatments.

• Create a “Fall Skincare Guide” post on Instagram showcasing 3–5 of your favorite seasonal products.

Related resource: How to double my retail sales as an Esthetician!

3. Update Your Marketing Calendar

October is the perfect month to plan your Q4 promotions.

Include:

• Halloween promos (“Treat Yourself” facial specials).

• Self-Care Sunday campaigns leading up to the holidays.

• A Black Friday teaser campaign starting late October.

Tool: Planoly Instagram Scheduler makes it easy to batch content and stay ahead. [Sign-up using our exclusive link and receive a free copy of our eBook!]

4. Prep for the Holiday Rush

Don’t wait until November—start pre-booking now.

Offer incentives like:

• Free brow wax with a November appointment.

• A gift-with-purchase for early gift card buyers.

Resource: Gloss Genius Booking Software can help streamline scheduling and deposits. [Sign-up using our exclusive link and receive a free copy of our eBook!]

5. Prioritize Client Education

Stand out as a professional by sharing seasonal skincare education.

Use your socials to post:

• “Why Your Skin Gets Dry in Fall” educational Reels.

• Before/after client transformations.

• Quick tips (e.g., swap lightweight summer moisturizer for richer cream).

Example: How to film & edit videos

Final Thoughts

October is your chance to reset your esthetics business—aligning your services, retail, and marketing with seasonal client needs. By preparing now, you’ll avoid stress in November and December and enjoy a smoother, more profitable Q4.

Download your FREE Q4 Prep Checklist for Estheticians to stay on track this season.

Our Top 5 Resources for Solo Estheticians

Sign up using any of our affiliate links below to claim your free copy of 'The Social and Solo Esthetician's Guide to Mastering Your Business Growth'.

ASCP Esthetic Insurance: Enjoy comprehensive general, professional, and product coverage no matter where you work, featuring the highest dollar amount of coverage available in the industry.

Take advantage of our exclusive link to receive a discount on your annual insurance plan and save $20.

Gloss Genius: Take control of your business. Use our exclusive link and try it for free for 14 days, no credit card required.

Beauty Biz Pro by Jake Randolph: Discover how to dominate your local search results and attract dream clients with this FREE step-by-step guide tailored for beauty professionals, How to Rank your Beauty Business #1 on Google.

Corpoderm Health & Beauty: Introducing the new DP Skin Essentials! This subscription-based, 100% digital skin analysis tool is here to elevate your skincare game! With a simple software download for your laptop and a user-friendly phone app, you can upload pictures and analyze up to 8 key criteria for your clients’ skin health. Pre-order yours today and mention The Solo Esthetician to access unbeatable savings!

Procell Therapies with Carole DeZarn: The fastest growing system on the market. With less than 9000 devices worldwide, you can be one of the first to offer it in your area. All made in the USA with a lifetime warranty. Procell Therapies has the HIGHEST Return on Investment in our industry. Sign-up today!

Top Business Resources for Solo Estheticians

Explore our curated resources designed specifically for solo estheticians to enhance your business and streamline your operations. These tools provide essential support in marketing, branding, inventory management, and customer engagement, helping you to thrive in your solo practice. Utilizing these resources can help you focus on what you do best—providing exceptional services to your clients—while handling the business side with ease.

Planoly: Want to make your social media scheduling a breeze? Solo estys, if you’re tired of juggling posts and want to stay consistent without the stress, check out Planoly—my go-to tool for planning, scheduling, and auto-posting content on Instagram, Facebook, TikTok, and Pinterest. Trust me, this is a game-changer for staying visible online and saving time in your solo business!

Bosses in Beauty - 7 Figure Team: Ready to scale your beauty business? This program teaches you proven hiring strategies, systems, and policies so you can grow your team, increase revenue, and work less. Learn from Raya—who scaled her business to 7 figures—and join a community of beauty bosses on the same journey.

Jane: Jane is an all-in-one booking and management software built to support solo estheticians like you. From scheduling appointments and managing client notes to billing and getting paid, Jane helps simplify the business side of your practice so you can focus on what you love most—caring for your clients.

Keap: Industry-leading marketing automation software that helps you manage your client relationships with ease. Keap allows you to automate your marketing campaigns, track leads, and keep your appointments organized—all in one platform.

Later: A powerful Social Media & Influencer Marketing platform that enables you to plan and schedule your posts effortlessly. With Later, you can visually organize your content, analyze performance, and engage with your audience, making social media marketing a breeze.

inFlow: Simplify your inventory management with inFlow, a user-friendly tool that helps you track stock levels, manage orders, and streamline your operations. This software ensures you never run out of essential products, allowing you to focus on delivering excellent services to your clients.

Looka: Use Looka's AI-powered platform to design a logo and brand you love, even if you don’t have design skills. With a few clicks, you can create a professional brand identity that reflects your unique style and attracts clients.

NiceJob: Automate your review generation, referrals, and social media content with NiceJob. This tool helps you build a strong online reputation by collecting testimonials from satisfied clients and sharing them effortlessly across various platforms.

Brand24: Gain AI-powered access to mentions across social media, news, blogs, and more with Brand24. This tool provides valuable insights into your brand's online presence, helping you monitor conversations and engage with your audience effectively.

Discover more Esthetic resources inside our Resource Directory

At the Solo Esthetician,

We understand the importance of having the right tools and resources. If you’re not yet a member of our group, we urge you to join our Facebook community of over 90,000 esthetics professionals worldwide to connect, learn, and grow together. Together, let's elevate the esthetics industry and thrive in our passion for beauty and wellness.

All the Best,

KimBella

Founder, The Solo Esthetician