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The Solo Esthetician blog is designed to give ambitious estheticians the information they need to reach their goals, become their best selves, stay up to date with the industry and build lives they love.
The Power of Client Appreciation: Holiday Strategies That Build Loyalty
December isn’t just about profits—it’s about relationships. Showing gratitude to your clients strengthens loyalty and leads to more rebookings, referrals, and retail sales. ...more
Esthetician Business ,Going Solo Task Management Marketing Strategy Social Media Marketing Esthetician Advice &Client Retention
December 18, 2025•7 min read
Year-End Review: How Solo Estheticians Can Plan for 2026
The end of the year isn’t just for celebrating—it’s for reflecting and planning. By looking back at your 2025 numbers, services, and marketing wins, you’ll set yourself up for an even stronger 2026. ...more
Esthetician Business ,Finance Going Solo Task Management Marketing Strategy Social Media Marketing Esthetician Advice Client Retention &Budgeting
December 12, 2025•5 min read
How to Maximize December Profits Without Burning Out
December can be the most profitable month of the year—but it can also be the most draining. Between last-minute gift sales, packed appointment books, and holiday events, solo estheticians often find t... ...more
Esthetician Business ,Finance Esthetician Advice Budgeting &Holiday Marketing
December 05, 2025•5 min read
Black Friday & Small Business Saturday: Esthetician Promo Ideas That Sell
Discover high converting Black Friday and Small Business Saturday ideas created specifically for solo estheticians, including retail bundles, value filled packages, storytelling tactics, and strategie... ...more
Marketing Strategy ,Social Media Marketing Digital Products Black Friday &Holiday Marketing
November 18, 2025•10 min read
How to Sell Holiday Gift Cards & Retail Like a Pro
Gift-giving season is here! For solo estheticians, gift cards and retail bundles are a goldmine for boosting Q4 revenue. Whether clients are buying for themselves or for loved ones, you can make holid... ...more
Marketing Strategy ,Social Media Marketing Digital Products Black Friday &Holiday Marketing
November 11, 2025•8 min read
Harnessing the Power of Korean Skincare for Your Practice
The beauty industry is ever-evolving, and one of the most significant trends in recent years is the rise of Korean skincare. With its focus on hydration, prevention, and overall skin wellness, Korean ... ...more
Skincare ,Skincare Products Korean Skincare &Celmade
November 10, 2025•7 min read
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