The Solo Esthetician blog is designed to give ambitious estheticians the information they need to reach their goals, become their best selves, stay up to date with the industry and build lives they love.

Prepping for Your Best Black Friday Yet: Strategies for Estheticians

Prepping for Your Best Black Friday Yet: Strategies for Estheticians

Black Friday isn’t just for big-box stores—it’s a goldmine for solo estheticians too. Whether you sell services, gift cards, or retail, Black Friday (Nov 28 in 2025) can make or break your Q4 profits.... ...more

Esthetician Business ,Going Solo Aspiring Esthetician Marketing Strategy Social Media Marketing &Esthetician Advice

October 14, 20255 min read

How to Boost Client Retention Before the Holiday Rush

How to Boost Client Retention Before the Holiday Rush

Before the holidays hit, the smartest estheticians focus not just on getting new clients—but on keeping the ones they already have. Client retention is the key to a fully booked, stress-free holiday s... ...more

Esthetician Business ,Going Solo Aspiring Esthetician Marketing Strategy Social Media Marketing &Esthetician Advice

October 08, 20256 min read

The Fall Reset: How Solo Estheticians Can Transition Services & Marketing for Q4

The Fall Reset: How Solo Estheticians Can Transition Services & Marketing for Q4

Fall is here, and with it comes cooler weather, drier skin, and the start of the busiest quarter of the year. For solo estheticians, October is a “reset month”—a chance to refresh your services, retai... ...more

Esthetician Business ,Going Solo Aspiring Esthetician Marketing Strategy Social Media Marketing &Esthetician Advice

October 02, 20256 min read

Maximize Your Profits in Q4: Packages, Upsells & Smart Promotions

Maximize Your Profits in Q4: Packages, Upsells & Smart Promotions

The holiday season (Q4) isn’t just about being busy—it’s about being strategic. With client demand at its peak, you have the opportunity to maximize revenue while also creating long-term client loyalt... ...more

Esthetician Business ,Going Solo Aspiring Esthetician Marketing Strategy Social Media Marketing Esthetician Advice Budgeting &Networking

September 23, 20256 min read

The Power of Networking in the Beauty Industry

The Power of Networking in the Beauty Industry

Networking is a powerful tool for solo estheticians, offering invaluable opportunities for growth, collaboration, and success. In an industry that thrives on relationships and personal branding, effec... ...more

Events ,Esthetician Business Aspiring Esthetician Marketing Strategy Social Media Marketing New Estheticians Esthetician Advice &Networking

June 03, 20252 min read

The Psychology of Client Loyalty: Building Trust and Relationships

The Psychology of Client Loyalty: Building Trust and Relationships

Let’s delve into what drives clients to remain loyal to a brand and how you can leverage this understanding to enhance your practice. ...more

Esthetician Business ,Aspiring Esthetician Marketing Strategy Social Media Marketing New Estheticians Advice for Clients Esthetician Advice &Client Retention

April 22, 20253 min read

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