INTRODUCTION

September can feel slow compared to summer and the holidays, but don’t let that fool you—it’s a powerful setup month. By implementing the right strategies now, you can boost sales AND start pre-booking for the holiday season.

Here are five ways to make September profitable while setting the stage for Q4 success.

1. Back-to-School Self-Care Specials

Parents, teachers, and students are stressed after school starts—capitalize on that! Offer:

• Quick 30-minute facials for busy schedules.

• A “Back to Balance” package with stress-relief add-ons (scalp massage, aromatherapy).

2. Leverage National Self-Care Awareness Month

September is Self-Care Awareness Month, which is perfect for your brand. Ideas:

• Post a “Self-Care Tip of the Day” on Instagram Stories.

• Share before/after transformations on your feed.

• Create a Self-Care Giveaway to boost engagement.

3. Start Pre-Booking Holiday Appointments NOW

Your December calendar will fill up fast—so start pre-booking early. Offer small incentives:

• Free brow wax or lip treatment with a November booking.

• “Book 3 sessions now, get a bonus add-on.”

4. Retail Spotlight: Fall Skincare Essentials

Transition skincare routines for colder weather by promoting:

• Hydrating serums.

• Rich moisturizers.

• Lip treatments.

• Create Instagram Reels like: “3 Products You Need for Fall Skin.”

5. Refresh Your Social Media Strategy

September is the perfect time to update your content plan.

• Use trending audio for Reels.

• Showcase behind-the-scenes spa setups.

• Share client testimonials.

Conclusion

September is more than a “slow month”—it’s your runway to the busiest time of year. By creating irresistible specials, tapping into Self-Care Awareness Month, and prepping for holiday bookings now, you’re planting seeds that will grow into consistent revenue. Take action today, and you’ll not only hit your September goals—you’ll walk into Q4 fully booked and stress-free.

Our Top 5 Resources for Solo Estheticians

ASCP Esthetic Insurance: Enjoy comprehensive general, professional, and product coverage no matter where you work, featuring the highest dollar amount of coverage available in the industry.

Take advantage of our exclusive link to receive a discount on your annual insurance plan and save $20.

Gloss Genius: Take control of your business. Use our exclusive link and try it for free for 14 days, no credit card required.

Beauty Biz Pro by Jake Randolph: Discover how to dominate your local search results and attract dream clients with this FREE step-by-step guide tailored for beauty professionals, How to Rank your Beauty Business #1 on Google.

Corpoderm Health & Beauty: Introducing the new DP Skin Essentials! This subscription-based, 100% digital skin analysis tool is here to elevate your skincare game! With a simple software download for your laptop and a user-friendly phone app, you can upload pictures and analyze up to 8 key criteria for your clients’ skin health. Pre-order yours today and mention The Solo Esthetician to access unbeatable savings!

Procell Therapies with Carole DeZarn: The fastest growing system on the market. With less than 9000 devices worldwide, you can be one of the first to offer it in your area. All made in the USA with a lifetime warranty. Procell Therapies has the HIGHEST Return on Investment in our industry. Sign-up today!

Top Business Resources for Solo Estheticians

Explore our curated resources designed specifically for solo estheticians to enhance your business and streamline your operations. These tools provide essential support in marketing, branding, inventory management, and customer engagement, helping you to thrive in your solo practice. Utilizing these resources can help you focus on what you do best—providing exceptional services to your clients—while handling the business side with ease.

Bosses in Beauty - 7 Figure Team: Ready to scale your beauty business? This program teaches you proven hiring strategies, systems, and policies so you can grow your team, increase revenue, and work less. Learn from Raya—who scaled her business to 7 figures—and join a community of beauty bosses on the same journey.

Keap: Industry-leading marketing automation software that helps you manage your client relationships with ease. Keap allows you to automate your marketing campaigns, track leads, and keep your appointments organized—all in one platform.

Later: A powerful Social Media & Influencer Marketing platform that enables you to plan and schedule your posts effortlessly. With Later, you can visually organize your content, analyze performance, and engage with your audience, making social media marketing a breeze.

inFlow: Simplify your inventory management with inFlow, a user-friendly tool that helps you track stock levels, manage orders, and streamline your operations. This software ensures you never run out of essential products, allowing you to focus on delivering excellent services to your clients.

Looka: Use Looka's AI-powered platform to design a logo and brand you love, even if you don’t have design skills. With a few clicks, you can create a professional brand identity that reflects your unique style and attracts clients.

NiceJob: Automate your review generation, referrals, and social media content with NiceJob. This tool helps you build a strong online reputation by collecting testimonials from satisfied clients and sharing them effortlessly across various platforms.

Brand24: Gain AI-powered access to mentions across social media, news, blogs, and more with Brand24. This tool provides valuable insights into your brand's online presence, helping you monitor conversations and engage with your audience effectively.

Discover more Esthetic resources inside our Resource Directory

At the Solo Esthetician,

We understand the importance of having the right tools and resources. If you’re not yet a member of our group, we urge you to join our Facebook community of over 90,000 esthetics professionals worldwide to connect, learn, and grow together. Together, let's elevate the esthetics industry and thrive in our passion for beauty and wellness.

All the Best,

KimBella

Founder, The Solo Esthetician