The Solo Esthetician blog is designed to give ambitious estheticians the information they need to reach their goals, become their best selves, stay up to date with the industry and build lives they love.
Overcoming Imposter Syndrome: A Guide for Esthetic Professionals
Struggling with Imposter Syndrome? You're not alone! Over 70% face self-doubt, but it's time to overcome it. Learn how to build confidence and embrace your success as an esthetic professional. 💪✨ #Im... ...more
Skincare ,Esthetician Business Marketing Strategy New Estheticians &Brand Partner
July 08, 2025•4 min read
Navigating Tariffs: A Guide for Esthetic Professionals
In the ever-evolving world of beauty and esthetics, one topic has emerged that could significantly impact our industry: tariffs on imported beauty products. With a community of over 100,000 esthetic p... ...more
Skincare ,Esthetician Business Finance Going Solo New Estheticians Esthetician Advice &Skincare Products
March 12, 2025•2 min read
Case Study: Successful Brand Building in the Esthetics Industry
Inspiration can come from those who have successfully navigated the path to brand building. Let’s take a closer look at a case study of a solo esthetician who transformed their brand and achieved rema... ...more
Skincare ,Esthetician Business New Estheticians &Esthetician Advice
February 24, 2025•3 min read
Visual Identity: Designing Your Brand's Look
Your brand's visual identity is a crucial aspect of how clients perceive you. From your logo to your color palette, every element contributes to the overall image you project. Let’s explore how to cre... ...more
Skincare ,Esthetician Business New Estheticians &Esthetician Advice
February 18, 2025•3 min read
Crafting Your Brand Story: Tips and Examples
Every successful brand has a compelling story behind it, one that sets it apart in a crowded marketplace. Your brand story is not just a narrative; it is a powerful tool that can engage clients, evoke... ...more
Skincare ,Esthetician Business New Estheticians &Esthetician Advice
February 11, 2025•3 min read
The Importance of Branding for Solo Estheticians
In today's competitive beauty industry, branding is not just a luxury; it’s a necessity. For solo estheticians, establishing a strong brand identity can set you apart from the competition and attract ... ...more
Skincare ,Esthetician Business New Estheticians &Esthetician Advice
February 04, 2025•1 min read
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