Introduction

Black Friday, Small Business Saturday, and Cyber Monday (Nov 28–Dec 1, 2025) are your biggest retail opportunities of the year — especially as an esthetician. But rather than just slashing prices, the smart play is to lean into value-added promotions that preserve your margin and make your clients feel pampered and special.

Here are some high-impact, “premium but compelling” ideas — plus tactics for urgency, storytelling, and extending your campaign through Cyber Monday.

1. Create Limited-Time Packages

• Holiday Glow Facial — a special facial that’s only bookable in November.

• Buy-2-Facials, Get 1 Free — build in repeat business by packaging treatments.

This aligns with advice from salon-marketing experts: creating multi-treatment “series” offers helps boost revenue and encourages clients to come back.

Resource: 8 Black Friday Strategies for Beauty & Wellness Pros

2. Run Flash Sales on Retail

• “Buy one serum, get the moisturizer 50% off” — a classic but effective bundle.

• Create Black Friday-only bundles (e.g., a skin-care trio or mini-kit) to drive purchases without discounting deeply.

Beauty-brand marketers emphasize the power of bundles over steep discounts, because they increase perceived value and drive up average order value.

Resource: Top 8 Black Friday Tactics That Drive Sales For Beauty Brands

3. Add Scarcity + Urgency

• Limit your packages: “Only 10 Holiday Glow Facial slots available.”

• Use countdown timers in your Instagram Stories or website.

You can also layer in urgency via email sequences, reminding clients that this deal disappears; the classic “limited quantity + limited time” play. (WiseStamp)

Watch for inspiration: Profitable Black Friday Promotions for your Salon or Spa (YouTube Video)

4. Highlight Your Small Business Story

Your clients don’t just book facials, they support you.:

• Share why you became a solo esthetician.

• Talk about what client loyalty means to you.

• Show behind-the-scenes glimpses of your workspace and your process.

This personal storytelling helps reinforce support for Small Business Saturday, and makes your promotions feel less “just a sale” and more like a shared experience.

Small business marketing guides stress how important it is to lean into your local and personal identity during this weekend. (Stephanie Mitchell)

5. Extend Promos Through Cyber Monday

Don’t stop at Black Friday or Saturday — stretch your momentum into Cyber Monday.

• Offer online-only deals (e.g., discounted retail orders, mystery boxes, or gift card bonuses) for clients who couldn’t make it in person.

• Use your email and SMS list to segment: one offer for loyal clients, another for first-timers. Beauty brands often use tiered segmentation to maximize reach. (Blanka Beauty)

• Structure your event as a multi-day campaign: tease early, flash on Friday, spotlight local/small props on Saturday, and push digital on Monday. This model is recommended in skincare-brand Black Friday guides. (Supliful)

6. Build Community Through Collaboration

Small Business Saturday is a perfect time to team up with other local businesses.

• Partner with other beauty, wellness, or boutique shops and co-host a giveaway or bundle box — the cross-promotion boosts all of you. (Stephanie Mitchell)

• Use micro-influencers (especially local ones) to promote your special offers. According to influencer-marketing guides, small business owners should work with influencers who align with their values and community. (Grin)

7. Use Smart Email + SMS Marketing

• Send a teaser series: “Save the Date,” “Black Friday Is Coming,” then “Last Chance” reminders.

• Segment your list: VIPs (longtime clients) can get early access, while new or dormant clients can receive a more introductory offer.

• Use reminder push: mid-week, before the weekend deals drop, and during Cyber Monday.

This kind of multi-touch, segmented communication is exactly what beauty brands are doing to stand out. (Blanka Beauty)

8. Leverage Gift Cards Strategically

• Promote gift cards as a high-margin, low-labor option: offer a bonus card (ex: buy $100, get $20 extra) to encourage gift card sales.

• Make sure gift cards are easy to buy online — digital cards are ideal for last-minute shoppers.

• Use gift cards to introduce new clients: someone buys a card for a friend, the friend books — you get a new client, they get a treat.

Square’s guide for salons recommends exactly this: gift cards are a no-fuss way to boost revenue and bring people through your door. (Square)

9. Show Gratitude & Create a Memorable Experience

• Thank your clients with a small holiday-themed gift (mini products, sample kits, or a hand-written note).

• For in-studio bookings, decorate your space, play festive music, or even offer a seasonal drink. Small touches go a long way in making the experience feel special.

• Encourage clients to share their experience on social media using a branded hashtag, it's social proof and free marketing.

Esthetics-industry professionals recommend these “special treatment” touches to make your holiday packages feel premium.

Resource: Black Friday: Strategies for Estheticians (YouTube Video)

10. Measure, Analyze & Prepare for Next Year

• Track which promos perform best: facial packages, retail bundles, gift cards, etc.

• Note what communication channels work: emails, texts, social ads.

• Collect feedback: ask clients what they loved and what they felt was missing.

• Use your learnings to plan early for next year, building on winners and dropping what didn't resonate.

Final Thoughts

Black Friday through Cyber Monday isn’t just a chance to slash prices — it’s your moment to deliver value, strengthen client relationships, and make your small business feel truly special. With the right mix of limited-time offers, thoughtful storytelling, and smart marketing, you can drive meaningful revenue without cheapening your brand. Use this week to finalize your packages, craft your messaging, and build your campaign infrastructure.

Our Top 5 Resources for Solo Estheticians

Sign up using any of our affiliate links within this blog to claim your free copy of 'The Social and Solo Esthetician's Guide to Mastering Your Business Growth'.

ASCP Esthetic Insurance: Enjoy comprehensive general, professional, and product coverage no matter where you work, featuring the highest dollar amount of coverage available in the industry.

Take advantage of our exclusive link to receive a discount on your annual insurance plan and save $20.

Gloss Genius: Take control of your business. Use our exclusive link and try it for free for 14 days, no credit card required.

Beauty Biz Pro by Jake Randolph: Discover how to dominate your local search results and attract dream clients with this FREE step-by-step guide tailored for beauty professionals, How to Rank your Beauty Business #1 on Google.

Corpoderm Health & Beauty: Introducing the new DP Skin Essentials! This subscription-based, 100% digital skin analysis tool is here to elevate your skincare game! With a simple software download for your laptop and a user-friendly phone app, you can upload pictures and analyze up to 8 key criteria for your clients’ skin health. Pre-order yours today and mention The Solo Esthetician to access unbeatable savings!

Procell Therapies with Carole DeZarn: The fastest growing system on the market. With less than 9000 devices worldwide, you can be one of the first to offer it in your area. All made in the USA with a lifetime warranty. Procell Therapies has the HIGHEST Return on Investment in our industry. Sign-up today!

Black Friday starts now! This month, Procell Therapies is offering exclusive savings for The Solo Esthetician community with up to $2,000 off devices all November long and no interest financing to make upgrading your practice easier than ever.

Your purchase includes free training and certification, free marketing materials and website listing, and a forever warranty for total peace of mind.

Level up your results and your revenue with Procell Therapies.

The future of microneedling is here!

Use THIS LINK to sign-up with Carole DeZarn.

More Resources for Solo Estheticians

Explore our curated resources designed specifically for solo estheticians to enhance your business and streamline your operations. These tools provide essential support in marketing, branding, inventory management, and customer engagement, helping you to thrive in your solo practice. Utilizing these resources can help you focus on what you do best—providing exceptional services to your clients—while handling the business side with ease.

Buff Browz: Founded in 2020 Buff Browz was originally created for SPMU pre-drawing. Since then it has developed into a global brand recognised by Semi Permanent Make Up Artists and Brow Maintenance artists alike. Each and every one of our products are hand selected, tried and tested to give you guys the best results.

Use our exclusive affiliate link to save $15 on your next purchase plus a free copy of our ebook, The Solo Esthetician's Guide to Mastering Your Business Growth.

Planoly: Want to make your social media scheduling a breeze? Solo estys, if you’re tired of juggling posts and want to stay consistent without the stress, check out Planoly—my go-to tool for planning, scheduling, and auto-posting content on Instagram, Facebook, TikTok, and Pinterest. Trust me, this is a game-changer for staying visible online and saving time in your solo business!

Bosses in Beauty - 7 Figure Team: Ready to scale your beauty business? This program teaches you proven hiring strategies, systems, and policies so you can grow your team, increase revenue, and work less. Learn from Raya—who scaled her business to 7 figures—and join a community of beauty bosses on the same journey.

Jane: Jane is a practice management software and EMR that helps health and wellness practitioners book, document, schedule, bill, and get paid. On our mission to help the helpers, we want to support practitioners with administrative tasks so they can focus on providing great care.

Our software is thoughtfully designed and easy to use for busy practitioners, patients, and admin staff. And when you use Jane, you’re never alone. Our Support Team is always available to help you succeed, no matter how long you’ve used Jane, for no extra cost.

Today, Jane is used by over 200,000 practitioners worldwide.

Use our exclusive affiliate link to receive a free copy of our ebook, The Solo Esthetician's Guide to Mastering Your Business Growth.

Keap: Industry-leading marketing automation software that helps you manage your client relationships with ease. Keap allows you to automate your marketing campaigns, track leads, and keep your appointments organized—all in one platform.

Later: A powerful Social Media & Influencer Marketing platform that enables you to plan and schedule your posts effortlessly. With Later, you can visually organize your content, analyze performance, and engage with your audience, making social media marketing a breeze.

inFlow: Simplify your inventory management with inFlow, a user-friendly tool that helps you track stock levels, manage orders, and streamline your operations. This software ensures you never run out of essential products, allowing you to focus on delivering excellent services to your clients.

Looka: Use Looka's AI-powered platform to design a logo and brand you love, even if you don’t have design skills. With a few clicks, you can create a professional brand identity that reflects your unique style and attracts clients.

NiceJob: Automate your review generation, referrals, and social media content with NiceJob. This tool helps you build a strong online reputation by collecting testimonials from satisfied clients and sharing them effortlessly across various platforms.

Brand24: Gain AI-powered access to mentions across social media, news, blogs, and more with Brand24. This tool provides valuable insights into your brand's online presence, helping you monitor conversations and engage with your audience effectively.

Discover more Esthetic resources inside our Resource Directory

At the Solo Esthetician,

We understand the importance of having the right tools and resources. If you’re not yet a member of our group, we urge you to join our Facebook community of over 90,000 esthetics professionals worldwide to connect, learn, and grow together. Together, let's elevate the esthetics industry and thrive in our passion for beauty and wellness.

All the Best,

KimBella

Founder, The Solo Esthetician