WELCOME TO
THE SOLO ESTHETICIAN
ESTHETIC RESOURCE CONCIERGE
The Trusted Resource Hub for Solo Estheticians Building Profitable Businesses
Marketing tools, business education, and curated industry resources designed to support estheticians at every stage of their solo journey.
Expert Education for the Modern Solo Esthetician
From business planning and marketing strategies to retail growth and mindset, our blog and educational content are designed to help estheticians make informed decisions and stay ahead of industry trends.
Black Friday & Small Business Saturday: Esthetician Promo Ideas That Sell
Discover high converting Black Friday and Small Business Saturday ideas created specifically for solo estheticians, including retail bundles, value filled packages, storytelling tactics, and strategie... ...more
Marketing Strategy ,Social Media Marketing Digital Products Black Friday &Holiday Marketing
November 18, 2025•10 min read
How to Sell Holiday Gift Cards & Retail Like a Pro
Gift-giving season is here! For solo estheticians, gift cards and retail bundles are a goldmine for boosting Q4 revenue. Whether clients are buying for themselves or for loved ones, you can make holid... ...more
Marketing Strategy ,Social Media Marketing Digital Products Black Friday &Holiday Marketing
November 11, 2025•8 min read
Prepping for Your Best Black Friday Yet: Strategies for Estheticians
Black Friday isn’t just for big-box stores—it’s a goldmine for solo estheticians too. Whether you sell services, gift cards, or retail, Black Friday (Nov 28 in 2025) can make or break your Q4 profits.... ...more
Esthetician Business ,Going Solo Aspiring Esthetician Marketing Strategy Social Media Marketing Esthetician Advice &Black Friday
October 14, 2025•5 min read
Tools, Events, and Opportunities to Elevate Your Esthetician Business
BRAND PARTNER OFFERS
Gloss Genius:
Software + Web Design
An all-in-one solution for booking, payments, marketing, and more.
Sign-up using this link to receive a FREE copy of our ebook "The Social and Solo Esthetician Guide to Mastering Business Growth".
ASCP:
Esthetician Insurance
General, professional, and product coverage wherever you work, with the highest-dollar coverage available in the profession.
Sign-up using this link to save $20 on your annual insurance plan!
Beauty Biz Pro:
Business Growth + Marketing
Founder of Beauty Biz Pro, Jake Randolph, just released his new book, "How to Rank Your Beauty Business #1 on Google," and he’s giving it away FREE to Solo Estheticians!
Want a copy? Text "SOLO" to +1 (888) 660-3202 and get instant access!
Luminous Skin Lab:
Esthetician-founded Skincare Brand
LIMITED TIME OFFER! January Professional Promotion
Save $120 on advanced treatment essentials.
Get $50 OFF the Professional Ampoule Set plus 10 HA Recovery Gel Masks FREE ($75 value).
Professional Ampoule Set: A five-serum collection for nano-infusion and microneedling that supports hydration, rejuvenation, barrier repair, and cellular renewal.
FREE HA Recovery Gel Masks
Post-treatment hydration and calming—ideal after microneedling, peels, LED, and advanced treatments.
ESTHETIC EVENTS & WORKSHOPS
Aspiring Estheticians Building Solo Careers Webinar
Solo Esties, we've built something JUST for you. Starting March 2, 2026, we’re hosting a free AEBSC monthly webinar every first Monday at 8 PM ET!
Before registration opens, join the waitlist so you’re first in line, first notified, and first to get access to all resources as space is limited.
If you’re planning to go solo or looking for guidance, this is where your journey begins. Join the waitlist today!
AEBSC WAITLIST
Join the waitlist to be the first notified when registration opens for our FREE monthly webinar, AEBSC, hosted by KimBella, LE.
Luminous Skin Lab Live Q&A: How to Pair Ampoules with Advanced Facials, Microchanneling & Microneedling
On Wednesday, February 11, 2026 at 12:00 PM ET, dive deep into the world of Professional Ampoules, advanced pairing techniques for facials, microchanneling, and microneedling, and gain clarity on proper usage, protocols, and customization.
You’ll also get an inside look into the creation and evolution of Luminous Skin Lab, shared directly by Katelyn Fitzgerald — Founder and Owner of Luminous Skin Lab and Hydro Jelly Masks.
DIGITAL DOWNLOADS
Social & Solo: Guide to Mastering Your Business Growth
Packed with invaluable insights and proven strategies, this comprehensive guide is your secret weapon to achieving your professional goals in the beauty industry.
Maximizing Success: The Power of Pre-Launch Marketing
Learn proven strategies and techniques to effectively promote your services, build a strong client base, and boost your business to new heights.
Email Marketing for Solo Estheticians
Discover the secrets to crafting compelling emails that engage your audience, drive traffic to your website, and ultimately increase bookings and sales.
A Growing Community of Solo Estheticians Nationwide
The Solo Esthetician team has extensive experience in offering excellent resources to our esthetician community. Fill out the brand partnership inquiry form to let us know how we can assist you, and you will then be directed to our scheduling assistant.
Office: Atlanta, GA
www.thesoloesthetician.com
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