The Solo Esthetician blog is designed to give ambitious estheticians the information they need to reach their goals, become their best selves, stay up to date with the industry and build lives they love.

Black Friday & Small Business Saturday: Esthetician Promo Ideas That Sell

Black Friday & Small Business Saturday: Esthetician Promo Ideas That Sell

Discover high converting Black Friday and Small Business Saturday ideas created specifically for solo estheticians, including retail bundles, value filled packages, storytelling tactics, and strategie... ...more

Marketing Strategy ,Social Media Marketing Digital Products Black Friday &Holiday Marketing

November 18, 202510 min read

How to Sell Holiday Gift Cards & Retail Like a Pro

How to Sell Holiday Gift Cards & Retail Like a Pro

Gift-giving season is here! For solo estheticians, gift cards and retail bundles are a goldmine for boosting Q4 revenue. Whether clients are buying for themselves or for loved ones, you can make holid... ...more

Marketing Strategy ,Social Media Marketing Digital Products Black Friday &Holiday Marketing

November 11, 20258 min read

Prepping for Your Best Black Friday Yet: Strategies for Estheticians

Prepping for Your Best Black Friday Yet: Strategies for Estheticians

Black Friday isn’t just for big-box stores—it’s a goldmine for solo estheticians too. Whether you sell services, gift cards, or retail, Black Friday (Nov 28 in 2025) can make or break your Q4 profits.... ...more

Esthetician Business ,Going Solo Aspiring Esthetician Marketing Strategy Social Media Marketing Esthetician Advice &Black Friday

October 14, 20255 min read

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