INTRODUCTION

The holiday season (Q4) isn’t just about being busy—it’s about being strategic. With client demand at its peak, you have the opportunity to maximize revenue while also creating long-term client loyalty. By structuring your offers smartly, you can increase profits without burning out. Here are five proven strategies tailored for solo estheticians.

1. Prepaid Facial Packages

Prepaid packages are a client favorite during the holidays. They make excellent gifts and give you guaranteed income upfront.

Example: Sell 3 facials for the price of 2 (valid through Dec 31). Not only does this encourage clients to commit to multiple sessions, but it also gives you predictable bookings into the new year.

Pro Tip: Promote these packages heavily on social media and through email newsletters. Tools like Flodesk or Mailchimp can make your holiday emails look polished and professional.

2. Upsell Add-Ons

Don’t underestimate the power of small upgrades! Quick add-ons can easily increase the value of each appointment while giving your clients an elevated experience.

Popular upsells include:

• LED therapy – Clients love visible skin-boosting results.

• Scalp massage – Quick, relaxing, and memorable.

• Eye treatments – Brightens the eye area before holiday events.

Helpful resource: Most Popular Add-On Spa Services That Clients Ask For

Watch: How to Increase Your Spa Revenue with Add-Ons

Pro Tip: Display add-ons on a holiday-themed menu card in your treatment room. If they see it while lying down, they’re more likely to say “yes.”

3. Partner with Local Businesses

Collaboration is key to standing out during Q4. Partner with nearby professionals like hair stylists, nail techs, lash artists, or even local boutiques. Together, you can create bundled holiday gift baskets or cross-promote each other’s services.

Example: A “Holiday Glow Basket” that includes a facial gift card, a blowout voucher, and a candle from a local boutique.

Inspiration: 20 Best Spa Marketing Ideas in 2024 by GlossGenius

Resource: GlossGenius Free Two Week Trial + Free eBook (Use this link to secure your free copy of our latest ebook, The Solo Esthetician's Guide to Mastering Business Growth eBook, once you sign-up for a free trial!)

Pro Tip: Post your collaborations on Instagram Stories and tag each other to expand reach.

4. Launch a VIP Membership for 2026

The new year is the perfect time to roll out a membership program. Memberships create recurring revenue and help you secure client loyalty well beyond the holiday season.

Offer perks like:

• Guaranteed monthly facials

• Discounts on retail

• Exclusive member-only events

Watch: How to Start A Membership Program for your Spa Business or Massage

Article: Aesthetic Membership Programs that Drive Patient Loyalty

Pro Tip: Market your VIP membership as an exclusive 2026 opportunity, scarcity makes clients act faster.

5. Limited-Time Promotions

Creating urgency around seasonal treatments can drive quick sales.

Example: “Holiday Glow Facial—available only in December.” This not only adds exclusivity but also gives clients a reason to book before the offer disappears.

Watch: Christmas and Holiday Marketing for Salons and Spas

Pro Tip: Use countdown timers in Instagram Stories or pin a “holiday booking calendar” post on Facebook to show real-time availability.

Final Thoughts

Q4 can be your most profitable season if you blend creativity with strategy. By offering prepaid packages, encouraging small but impactful upsells, collaborating locally, creating membership programs, and running limited-time promotions, you’ll not only increase revenue now but also set yourself up for a strong start to 2026.

Want more resources? Explore The Solo Esthetician Resource Hub for tools, tips, and brand partnerships designed to support solo estheticians like you.

Our Top 5 Resources for Solo Estheticians

ASCP Esthetic Insurance: Enjoy comprehensive general, professional, and product coverage no matter where you work, featuring the highest dollar amount of coverage available in the industry.

Take advantage of our exclusive link to receive a discount on your annual insurance plan and save $20.

Gloss Genius: Take control of your business. Use our exclusive link and try it for free for 14 days, no credit card required.

Beauty Biz Pro by Jake Randolph: Discover how to dominate your local search results and attract dream clients with this FREE step-by-step guide tailored for beauty professionals, How to Rank your Beauty Business #1 on Google.

Corpoderm Health & Beauty: Introducing the new DP Skin Essentials! This subscription-based, 100% digital skin analysis tool is here to elevate your skincare game! With a simple software download for your laptop and a user-friendly phone app, you can upload pictures and analyze up to 8 key criteria for your clients’ skin health. Pre-order yours today and mention The Solo Esthetician to access unbeatable savings!

Procell Therapies with Carole DeZarn: The fastest growing system on the market. With less than 9000 devices worldwide, you can be one of the first to offer it in your area. All made in the USA with a lifetime warranty. Procell Therapies has the HIGHEST Return on Investment in our industry. Sign-up today!

Top Business Resources for Solo Estheticians

Explore our curated resources designed specifically for solo estheticians to enhance your business and streamline your operations. These tools provide essential support in marketing, branding, inventory management, and customer engagement, helping you to thrive in your solo practice. Utilizing these resources can help you focus on what you do best—providing exceptional services to your clients—while handling the business side with ease.

Bosses in Beauty - 7 Figure Team: Ready to scale your beauty business? This program teaches you proven hiring strategies, systems, and policies so you can grow your team, increase revenue, and work less. Learn from Raya—who scaled her business to 7 figures—and join a community of beauty bosses on the same journey.

Keap: Industry-leading marketing automation software that helps you manage your client relationships with ease. Keap allows you to automate your marketing campaigns, track leads, and keep your appointments organized—all in one platform.

Later: A powerful Social Media & Influencer Marketing platform that enables you to plan and schedule your posts effortlessly. With Later, you can visually organize your content, analyze performance, and engage with your audience, making social media marketing a breeze.

inFlow: Simplify your inventory management with inFlow, a user-friendly tool that helps you track stock levels, manage orders, and streamline your operations. This software ensures you never run out of essential products, allowing you to focus on delivering excellent services to your clients.

Looka: Use Looka's AI-powered platform to design a logo and brand you love, even if you don’t have design skills. With a few clicks, you can create a professional brand identity that reflects your unique style and attracts clients.

NiceJob: Automate your review generation, referrals, and social media content with NiceJob. This tool helps you build a strong online reputation by collecting testimonials from satisfied clients and sharing them effortlessly across various platforms.

Brand24: Gain AI-powered access to mentions across social media, news, blogs, and more with Brand24. This tool provides valuable insights into your brand's online presence, helping you monitor conversations and engage with your audience effectively.

Discover more Esthetic resources inside our Resource Directory

At the Solo Esthetician,

We understand the importance of having the right tools and resources. If you’re not yet a member of our group, we urge you to join our Facebook community of over 90,000 esthetics professionals worldwide to connect, learn, and grow together. Together, let's elevate the esthetics industry and thrive in our passion for beauty and wellness.

All the Best,

KimBella

Founder, The Solo Esthetician